immersive brand Activations

Experience the top brands in sports through immersive activations and exhibits at FFNYC. Get limited-edition products from Topps, Mitchell and Ness, Lids, and more and immerse yourself in branded experiences from iconic lifestyle, sports, fandom, and collector brands.
Jomboy and friends are taking over the Center Stage at Fanatics Fest for the Two Hours of Baseball with Jomboy Media! Special guests Trevor Plouffe, Chris Rose, WeGotIce and more will join Jomboy and Talkin' Jake on stage for 2 hours of baseball discussion, mini games and crowd questions.
Topps cards are a conduit for inspiring fans' aspirations to perform and imagine beyond what they thought possible. This year at Fanatics Fest, Topps plans to bring their cards to life like never before. Explore the latest and greatest 2024 products and step into the future of Topps Chrome.
Celebrate 120 years of Mitchell & Ness at Fanatics Fest! Experience the Dry Cleaner booth with memorabilia, an interactive sticker wall, and authentic jerseys. Explore and take home iconic jerseys, apparel, and headwear.
Step into the Lids Hobby Shop to unwrap exclusive Fanatics Fest product! Looking to create a one-of-one design? Customize any purchase with exclusive Fanatics Fest designs, creating a truly unique, commemorative piece of headwear.
Under Armour, Inc., is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For more info, visit http://about.underarmour.com.
Welcome to the MSX by Michael Strahan Experience! Founded by the legendary Michael Strahan, MSX by Michael Strahan is a premium apparel brand rooted in versatility, comfort, and style. Inspired by Michael’s signature style, MSX is fan apparel for men and women who want to look and feel good when attending a game or beyond. Capture moments at the MSX photobooth to savor your unforgettable experience. Explore, snap, and shop—experience the best of the MSX by Michael Strahan today!
More information coming soon!
More information coming soon!
Each day at 11 am, 12 pm, 1 pm, 2 pm, and 3 pm, WinCraft will give away exclusive limited-edition Fanatics Fest NYC pins to the first 100 fans at their booth. There are a total of 7 different pin designs representing the NFL, MLB, NHL, NBA, WNBA, MLS, and WWE. No purchase is necessary, but supplies are limited.
More information coming soon!
Everyone is a winner at Fanatics Fest! Check out the Slurpee Truck located in Hall A for free Slurpee drink samples and the chance to score an exclusive Slurpee x Fanatics Fest NYC collectible cup.